It is formulated by incorporating herbs like baobab tree fruit which is a super fruit meant especially for those youthful curves. It is designed to improve those contours it helps improve the skin texture and tone. It helps strengthen and firm the weak fibers of the breasts being 100% natural ayurvedic it never causes any side effects cause its natures own way learnt through ages of experience ayurveda and perfected by modern science. The effects of the cream is not temporary the more you use, the deeper it acts and repairs. Ayurveda products work on root cause of the problem area, depending on the severity, it should be applied once or twice a day on the cleaned skin area (use goayur body scrub or face scrub for best results) application should be for about 4 - 6 months and should continue for 3 weeks more after desired results are achieved, after which you can discontinue for some time and repeat a maintenance (nourishing) dose in about 4 - 6 weeks.